![]() ![]() The also got a public university to give them land for the data center and to pay for the power. So, they got the government to chip in money because RenderCloud would make Vancouver's special effects industry more competitive with spots like New Zealand and Northern California. They knew this would only work if they could reduce everyone's costs - not just the costs of the smaller studios like Rainmaker. "How do you create a business model where everyone feels their interest is served without everyone competing with each other?" says Winder. "Initially, everyone was excited, but a few studios voiced concerns over the challenges," Stinson said.Ĭatherine Winder, CEO Rainmaker Entertainment Winder and Stinson gathered all the rendering companies together and proposed the idea of building their own personal Amazon-like cloud, where they could instantly expand and contract their IT resources. Along with Rainmaker, it's the home of Digital Domain Productions (involved in movies like Transformers, X-Men, Star Trek, others), Image-Engine (Breaking Dawn, Eclipse, The Hulk) and a bunch of others. ![]() Vancouver is a hot spot for video rendering. What if this group of competitors decided to share their IT? So Winder and her top IT guy Ron Stinson, got this crazy idea.Īll of the other studios in the area had the same problem. For a relatively small independent company, even for larger companies, that's not that realistic," explains Catherine Winder, CEO. "We would have to temporarily double our infrastructure for rendering. To do these projects it needed a lot more servers - but only for a few months. The Vancouver special effects company was getting bigger projects including its first feature film, Escape from Planet Earth (coming out in February). The story begins with Rainmaker Entertainment and its really big problem. When you take your kids to see the movie Escape from Planet Earththink about this: The people that made this movie invented a whole new way to do cloud computing.įor lack of a better name, we'll call it a "private shared cloud," and it offers a lesson that all kinds of other industries can use. Account icon An icon in the shape of a person's head and shoulders. ![]()
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